How to Build a Better Government Website

 Government websites are meant to be accessed by people for gaining information and availing any type of services available. However, recent statistics show that engagement with government websites have been decreasing rapidly. The ease of access and quality of information provided are the two major factors determining the success of a government website. But studies show that people are not really satisfied with the government websites that are designed and expect more from them in terms of user experience. 

The challenges are many to creating a high-quality government website. Major challenge that the designing agencies face are the limited resources that don’t really go well when you are trying to develop the best government websites. 

However, it is important that a good quality government website is built allowing users to access the required information easily and avail the services offered therein. Keeping that in mind, here are a few tips to create better government websites.

Discuss with the Stakeholders

While building the website you must keep the end-users in mind. The user base and their demographics should be correctly analyzed and accurate user profile created. For that, your design team must hold discussions with both the internal and external stakeholders, which may include employees, partners, businesses, citizens, and other government organizations. They can help pinpoint the users and help in creating an accurate user profile for the new website.

Make User Surveys 

Designers often create a website that reflects the needs of the business, rather than the user’s point of view. Making user surveys show what actual visitors hope to achieve through the government website. By understanding user goals, audience preferences, and the type and number of tasks site visitors want to perform, site creators can make intelligent design and development decisions. 

Website Analytics

Reviewing web analytics provides information on user behavior, content value, specific entry and exit points, and the type of device used to access the website. Agents must study these metrics in-depth

to understand user goals and create a better user experience. Web analytics can also identify opportunities to increase user form submissions, subscriptions, downloads, and other tasks that support the goals.

Card Sorting Test

The public does not necessarily want to find the information in the way the insiders envisioned. The navigation of the site should be organized in a way that the audience understands and expects. Through card sorting tests, agencies can identify patterns in how users categorize and prioritize information so that they can structure content and reduce the amount of cognitive work required, thereby increasing customer satisfaction. 

Rapid Prototyping

The best way to do rapid prototyping and user testing to evaluate a new design is to allow users to interact with it. By quickly simulating the appearance and behavior of the system, and then allowing users to evaluate how well the system meets their needs and expectations, site creators can gather valuable feedback to improve the final design, ensuring that forms and other processes are simple and easy to implement. 

Create Task-oriented Landing Pages 

Citizens visit government websites to gain information, not to appreciate graphic design. By strategically positioning the most important and commonly used topics, functions, and features, agents can create a home page as a clear roadmap to help users find information and complete required tasks quickly and efficiently.

The best government websites always follow these principles when creating it. You too can follow these tips to create a great design and a functionally optimal website offering all the necessary information and services to its users. 

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