How to Start a Perfectly Good Incense Store: Pro Tips and Benefits

Incense is an aromatic substance incensed or burned to create a pleasant smell. The word incense comes from Latin incentre meaning “to burn.” Incense can be used in religious ceremonies, as well as in aromatherapy and meditation. It has been utilized since ancient times across many cultures and civilizations around the world.

Incense has been used for centuries to create a calming and pleasant atmosphere. When incense is lit, the smoke from burning incense sticks or cones fills the room with fragrant scents that can help people relax, sleep better, meditate more effectively, and more. It’s no wonder incense stores are popping up all over the place. Incense packaging also matters a lot while starting an incense business.

There are many types of incense, including charcoal, resins, oliban, balsams, gums & oils. In addition, they come in various forms, including cones, sticks, or powders (either loose or pressed into shapes). In this blog post, I will share pro tips on how to start an incense store as well as the benefits of using incense in your day-to-day life.

Know About Incense?

It’s easy to see why incense is thought of as a hippie necessity. Does the colorful smoke provide an airy, earth-conscious mood that everyone can enjoy, the best part? Incense comes in all sorts of scents! From fruity and light to floral and heavier, your senses are sure going wild with this versatile tool. So, if you’re looking for some quick cash or want to start selling on retail shelves across town–incense might be just what you need!

The best way to start a perfect incense store is by following these pro tips:

Complete Requirements by Law

You can start your own small business by applying for a license and permit to operate retail. First, of course, you’ll need an Employer Identification Number, or EIN, to make sure you’re following the law when doing so. Your local Small Business Administration office will recommend what sort of documentation is needed depending on where you live – from resale permits up to fictitious name certificates!

Choose a Name for Your Store

This method might seem inconsequential, but the name of your store is one of the most important aspects to consider when beginning. You want it to be catchy enough that people will remember you by it and tell their friends about what they found in ‘Bob’s incense shop’ or whatever! It should also describe what sort of incense you’re selling, so if someone can’t find fragrance at another store near them, then they’ll know where to come next time.

Take Careful Inventory Beforehand

After choosing how many products each shelf will hold and which shelves and displays look best together. Finally, you need to make sure everything fits before hanging anything up on display.

Select a Domain

Firstly, you need to decide if your business will be retail-only or wholesale-only. Suppose it’s the first one, and no wholesaler wants to buy from an independent retailer such as yourself. In that case, it might not make sense for them to do so since they will have less profit margin than selling themselves directly in stores like whole foods markets that are primarily grocery stores with lots of foot traffic and carry many natural incense products already. 

But on the other hand, some people may find purchasing online easier than going into shops because there usually isn’t parking available near small retailers unless they’re located downtown. Unfortunately, this also means shoppers would miss out on browsing through any potential new items carried by these types of businesses before making their decision.

Figure out Your Niche

Incense has been used for centuries to bring people closer to their spiritual side, but what if your incense store was designed more with the aesthetic in mind? For example, you could sell classic Nag Champa-a fragrance that is both soothing and grounding. 

Eco-friendly scents made from natural essential oils are also a popular choice among environmentally conscious consumers. Or you might decide on luxury blends of exotic essences or even soaps, lotions, candles, and other beauty products like bath salts!

Never Forget E-Commerce

To make your dream of running an incense store a reality, you will need to buy a domain name and website designer. But suppose you want more traditional options for opening up your business in person. 

In that case, many places offer brick-and-mortar storefronts or mall kiosks where people can browse before making their purchase online through Big Commerce’s platform (allowing both types). You could also run booths at craft fairs or flea markets with some farmers’ market permitting as well!

Customize Incense Packaging for Your Store

If you are can start your incense store with your customized packaging, you should do it. Custom packaging is beautiful for an incense store because people will see attractive packaging by your store. You can use custom incense packaging for the incense products you sell or an incense store like bulk incense.

Custom Sleeve Boxes to Make a Great Impression

Custom sleeve boxes are a great way to give your customers that impression of quality and authenticity in their purchase from your incense store, so it is essential to offer them on your site as well! Custom sleeve boxes also come with many features such as:

There is a high perceived value among consumers who see these attractive packages sitting beside similar but empty ones on shelves. They feel about getting a better bang for their buck. Because they know what’s inside will be just as good (or even better!), which creates more word-of-mouth advertising since they’ll then tell others how beautifully you packed incense for them.

Benefits of Incense:

Incense can be used to create a soothing, grounding environment that is perfect for meditation and relaxation. There is also some affordable way to decorate your home with unique scents that will make you feel comfortable and at peace. You can use incense sticks or cones in different ways, like lighting them up around the house as decoration or using it while meditating to help clear the mind so that one may think more clearly. It’s even been known to relieve symptoms such as nausea, headaches, migraines, asthma attacks, and colds by increasing blood flow through dilating bronchioles!


With these pro tips and benefits, you can help make your incense store a success. In addition, we’ve got some ideas for custom packaging to get the word out about what you offer in your new business venture. If this is something that interests you, we would love to help you with our blogs. You can find the best packaging for your incense business on the mentioned link.

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